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As originally expressed in my introduction to our infographic  at the dawn of the year, one of our strategies for mononews in  2012 is to help educate on Public Relations, Communications, Social Media and related topics.

Our intention, as we go through the year, is to try to offer material and resources that will help inform you, provide guidance in making decisions, and raise important issues for your consideration.

Our first white paper is now available on our website.

Entitled, Good Neighbors, Great Consumers: The Case for Extending your PR North of the Border, it is meant to be an informative and thought-provoking reference for companies in the U.S. to consider the population of Canada as a potential market for products and services.

“Generating new customers and growing business are the goals of almost every company, no matter what your size or country of operation. However, many businesses based in the United States are missing out on a plentiful, if untapped, source of valuable consumers, sitting practically on top of them. Or, to be more accurate, just a little to the north.

Popular notions of Canada among Americans may conjure images of a massive no-man’s land of ice and snow, sparsely populated with Mounties, hockey players and Eskimos. However, to subscribe to such views is to miss the reality that is Canada. One the world’s wealthiest nations, Canada is an economic powerhouse. Moreover,  its high-value consumers, affinity for American products and special trade relationship with the United States provide extensive opportunities for U.S. companies looking to expand their consumer base and generate new revenues.

The following paper will discuss the broad range of reasons why U.S. businesses should take advantage of this opportunity by actively marketing to Canadians. In addition, the paper will show U.S. public relations professionals and marketers how they can best appeal to Canadian consumers based on factors such as Canadian media consumption and the country’s cultural differences and similarities to the United States.”

Have a look and let us know:  Is this information useful?  Actionable?  Presented in the right format?  Does it offer food for thought?

As always, we appreciate your comments and feedback.  Your input is what will help us improve in order to better meet your needs.

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