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I don’t know what it is with the sense of humour these days, but it’s a very touchy subject. For instance, my colleague Robin just wrote an article about comedians who are starting out in the advertising world. She argues that while these actors might be very funny, they don’t have a good sense of “the brand” and “the strategy”.

I don’t refute that.

What they might bring, though, is fresh ideas and new ways to do things – and yes, maybe some laughs!

Not to discredit the real “ad men”, but sometimes, when they try to be funny, their sense of humour is a little, well…off. Take the latest, Got milk? campain for example:

I’m not really laughing out loud here…

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