So you’re on Facebook, MySpace and Foursquare, you Tweet and Twitter. The company profile is on Linked In, you have a website and you’ve added digital media to your advertising plan. This, in addition to your traditional A&P activities.
You are totally plugged in and are reaching out to your target consumers at all possible points of contact.
Every vehicle is different, so you have to adapt — text, length, tone, visuals, orientation, placement and size.
What you must do is say the same thing in each forum. It may be in a different language, but it absolutely must have the same meaning across the board. Be true to your identity and core message. Be consistent. Say the same thing everywhere.